A method used to assign credit or value to various marketing touchpoints that contribute to a conversion or sale. Different attribution models (e.g., first-click, last-click, linear) provide different perspectives on marketing effectiveness.
Emails that are triggered and sent automatically based on predefined criteria, such as user actions, time-based triggers, or events. Automated emails include welcome messages, abandoned cart reminders, and birthday emails.
This refers to transactions and interactions that occur between two businesses. In B2B, one business sells products or services to another business. For example, a company selling software solutions to other companies.
This refers to transactions and interactions between a business and individual consumers. In B2C, businesses sell products or services directly to end-users. For example, a retail store selling clothes to individual customers.
Links from external websites that point to a specific webpage. Backlinks are an important ranking factor in search engines and can improve a website’s authority and visibility.
An online advertisement that often consists of both text and an image. A banner ad can be static or dynamic and is often supplied by an ad network or display network. It has a hyperlink and is meant to direct people to your landing page or website.
A resource used in sales and marketing that provides key information about a company’s products or services and compares them to competitors’ offerings.
The process of releasing a product to a limited group of users for testing and feedback before its official launch.
The process of increasing or decreasing bids for specific devices, locations, or times to optimize ad performance in PPC advertising.
A term used to describe large volumes of structured and unstructured data that is too vast and complex to be processed using traditional database management tools
The printing technique in which the ink extends beyond the trim edge of the printed page. Bleed ensures that the design reaches the edge of the page without any white borders.
The planning and layout of a physical booth or stand at an event, designed to attract and engage visitors and represent the brand effectively.