The written content or text of a print advertisement that conveys the message and value proposition to the audience.
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The written content or text of a print advertisement that conveys the message and value proposition to the audience.
The core of programmatic advertising, an automated media buying strategy, is an ad exchange. The ad exchange can be compared to a stock exchange, except instead of trading in financial assets, it deals in display ad impressions.
Additional pieces of information or call-to-action buttons that can be added to a digital ad, providing more context and increasing the ad’s visibility and engagement.
A group of advertising that are targeted towards the same keyword set is known as an ad group. One or more ad groups are included in each PPC campaign. Ads in an ad group are connected in some way.
A value used by search engines to determine the position of an ad in search results. Ad rank is influenced by factors like bid amount, ad quality, and expected click-through rate.
An online advertisement that often consists of both text and an image. A banner ad can be static or dynamic and is often supplied by an ad network or display network. It has a hyperlink and is meant to direct people to your landing page or website.
The process of increasing or decreasing bids for specific devices, locations, or times to optimize ad performance in PPC advertising.
The printing technique in which the ink extends beyond the trim edge of the printed page. Bleed ensures that the design reaches the edge of the page without any white borders.
A keyword matching option in PPC advertising that allows ads to show for searches that include similar phrases, synonyms, or related variations of the specified keywords.
A clear and actionable statement within a print ad that prompts readers to take a specific action, such as “Call Now” or “Visit Our Store.”
The total number of copies or issues of a print publication distributed in a specific period. Circulation is an important factor for advertisers to gauge the potential reach of their print ads.
Illegitimate clicks on online advertisements intended to exhaust the advertiser’s budget or sabotage competitors’ campaigns.