Analytics

The process of collecting, measuring, analyzing, and interpreting data to gain insights and make data-driven decisions in marketing and other business areas.

The visible, clickable text within a hyperlink. Optimizing anchor text helps search engines understand the context and relevance of the linked page.

A method used to assign credit or value to various marketing touchpoints that contribute to a conversion or sale. Different attribution models (e.g., first-click, last-click, linear) provide different perspectives on marketing effectiveness.

A term used to describe large volumes of structured and unstructured data that is too vast and complex to be processed using traditional database management tools

BoFu refers to the final stage of the customer journey where prospects are in the decision-making
phase and are close to making a purchase

BoFu refers to the final stage of the customer journey where prospects are in the decision-making
phase and are close to making a purchase

The percentage of single-page visits or users who leave a website without interacting with other pages. A high bounce rate may indicate a lack of engagement or relevance.

The use of data analysis tools and processes to gather, store, access, and analyze business data, providing valuable insights for decision-making

A tag or attribute that specifies the preferred version of a web page when there are multiple versions with similar content. Canonical URLs help avoid duplicate content issues and consolidate SEO value.

Churn rate is like a dripping bucket that measures and reminds you how many customers are leaving. Fill and maintain gaps to ensure smooth business operations.

Click-through rate measures the percentage of recipients who click on links in an email. It indicates the level of engagement and interest generated by content and calls to action.

A CMS (Content Management System) is software that allows marketers to create, design, host, edit, manage, and track the performance of all content on a website.