The visual representation of the customer journey from initial awareness to conversion and retention, illustrating the stages of engagement and conversion.
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The visual representation of the customer journey from initial awareness to conversion and retention, illustrating the stages of engagement and conversion.
The ability to lead and guide marketing teams or departments, providing vision, direction, and motivation to drive marketing success.
MQL refers to a prospect who has demonstrated a certain level of interest or engagement with a
business’s marketing efforts and has the potential to become a sales opportunity
Return on Investment for marketing efforts, measuring the revenue generated or the value created compared to the cost of marketing activities.
The comprehensive plan outlining the marketing goals, target audience, positioning, and tactics to achieve business objectives effectively.
A theory by Abraham Maslow that categorizes human needs into a hierarchical order, ranging from basic physiological needs to higher-order psychological needs. In marketing, this theory is used to understand consumer motivations and how products or services can fulfill these needs.
HTML tags that provide information about a web page to search engines and visitors. Important meta tags include the meta title, meta description, and meta keywords.
An influencer with a smaller but highly engaged and niche audience, often with a focus on a specific topic or interest area.
MoFu refers to the stage in the customer journey where leads have shown interest in your brand and are considering making a purchase. It involves nurturing and providing more targeted information to guide prospects towards making a decision and converting them into paying customers.
A minimum viable product (MVP) is a product that has enough features to satisfy the target market first.
Creating an MVP is the ultimate goal of the product development phase (before the launch phase) of the product lifecycle.
The process of optimizing a website and its content to provide an optimal user experience on mobile devices. Mobile optimization is crucial for SEO, as search engines prioritize mobile-friendly websites in mobile search results.
A model that assigns value to multiple touchpoints along the customer journey to provide a more comprehensive view of marketing effectiveness.