Influencer Marketing

A form of influencer marketing where influencers promote a brand’s products or services and earn commissions for driving sales or leads through unique tracking links.

The seamless incorporation of a brand’s products or messaging into an influencer’s content, making it feel natural and authentic.

The percentage of an influencer’s followers who actively engage with their content, such as likes, comments, and shares.

The total number of times an influencer’s content is viewed, including multiple views by the same user.

A partnership between multiple influencers to create content or promote a brand collectively, often to reach a larger and more diverse audience.

A marketing strategy that involves partnering with influential individuals, known as influencers, who have a dedicated and engaged audience on social media or other online platforms to promote a brand or product.

A marketing tactic where an influencer temporarily takes control of a brand’s social media account to create and share content from their perspective.

An influencer with a larger and more widespread following, typically with a more general audience and broader reach.

An influencer with a smaller but highly engaged and niche audience, often with a focus on a specific topic or interest area.

An influencer with a very small but highly authentic and engaged audience, often consisting of friends, family, or local community members.

The total number of unique users or followers who are exposed to an influencer’s content or posts.

Content created by influencers that is paid for or sponsored by a brand, featuring product placements or endorsements.