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Fractional CMO – Who, What, & Why?

fractional cmo


A CMO is a crucial part of any company’s growth. They provide strategic thinking, marketing advice and support, and business leadership through mentoring or coaching. 

Fractional CMOs are part of a company’s senior leadership and are often responsible for strategic and tactical decisions that have a significant impact on the overall success of the company. They use their experience in working across different companies and industries to implement out-of-the box marketing strategies that then drive growth for their clients. However unlike a full-time hire, Fractional CMOs run marketing initiatives through part-time engagements.


Fractional CMOs take charge of all marketing and sales strategies for their clients. From driving demand generation strategies, and creating demand through marketing campaigns, to increasing revenue by developing an effective sales team, fractional CMOs are hard to ignore. Their initiatives help further the client’s brand value, build brand awareness starting ground up and drive revenue growth.


With a fractional CMO, you get the best of both worlds. You have access to an experienced marketer who can help you drive revenue and build your team in addition to having the time and freedom to focus on other aspects of running your business.

Fractional CMOs take on the same responsibilities as a traditional CMO. The difference between the two is that a fractional CMO works part-time instead of full-time and come at a fraction of the cost.

At Awama, we offer marketing services that are aligned with our client’s business goals. Marketing is not a function that works in isolation; it must be closely aligned with other business functions to achieve maximum effectiveness. Through our work as a Fractional CMO, we help build the marketing functions of our clients. We do this by providing a full suite of services including: –

  • Developing a marketing strategy that aligns with business goals
  • Creating demand through campaigns and communications
  • Building brand awareness and reputation
  • Developing sales teams.

If what you’ve read so far interests you, get in touch!

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