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The Holy Grail of Marketing for Startups

The Holy Grail of Marketing for Startups

With the dearth of information available, it can be pretty confusing for startups, especially those in the B2B tech space, to create a half-decent marketing strategy. 

Demand Generation vs Lead Generation – The Marketing Perspective

Demand generation vs Lead generation The Marketing Perspective

Demand generation and lead generation are often used interchangeably. Apart from most experienced marketers, there is often confusion between the two strategies and what they entail. While they share a common goal – driving revenue – these two approaches are distinct in their methods and objectives.

Maximizing Digital Marketing Impact: The Importance of Market Research

Digital Marketing fueled by market research

In the ever-evolving landscape of marketing and business, one thing remains constant– the need for market research. It is undoubtedly an integral part of any marketing activity, especially a well-rounded digital marketing plan. Perhaps that’s the reason why market research can also be an overwhelming exercise. Keeping your fingertip on the pulse of your consumer […]

Fractional CMO – Who, What, & Why?

fractional cmo

Who? A CMO is a crucial part of any company’s growth. They provide strategic thinking, marketing advice and support, and business leadership through mentoring or coaching.  Fractional CMOs are part of a company’s senior leadership and are often responsible for strategic and tactical decisions that have a significant impact on the overall success of the […]