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ChatGPT: To chat or not to chat?

ChatGPT: To chat or not to chat?

AI has reached almost every industry in recent years – and marketing is no exception. From chatbots to predictive analytics, AI tools are being used more and more to improve marketing campaigns and strategies. One AI tool that is particularly being talked about is ChatGPT. 

ChatGPT is scarily popular so much so that every time I tried to access it, it kept displaying “ChatGPT is popular right now. Please come back later.” Overall, I had a blast chatting with this bot, and it was really interesting to see how it worked. I was also impressed with how natural the conversations felt. The bot was able to keep up with my convoluted questions and even made some hilariously on-point comments. If you’re looking for a fun and engaging chatbot, ChatGPT is definitely worth checking out!

A new tool, but not a human replacement

While ChatGPT is not yet perfect, it is becoming increasingly good at mimicking human writing. This has led some people to worry that chatbots like ChatGPT will eventually replace human writers and content creators. I think that at best ChatGPT can provide the right resources and help you improve your writing by giving you real-time feedback on your grammar, spelling, and style. But can’t replace human writing as humans are capable of original thought and creativity, which allows them to generate new ideas and concepts. Choosing just the right words has a higher probability of getting the desired results while interacting with ChatGPT. However, ChatGPT can be quite repetitive sometimes as it relies on AI to generate responses which can get stuck in a loop. 

Outlook on the future

The race to develop artificial intelligence (AI) is heating up, with Google and Microsoft both investing heavily in the technology. In an attempt to compete with ChatGPT, Google launched Bard. But it started off to a rocky start, as it failed to show off any of its ‘smart’ features. Meanwhile, Microsoft introduced a new version of Bing, its search engine, using the same technology as ChatGPT. My final take on this is that for something to be really useful and worth using, it has to be pretty damn near perfect. More than a couple of rare misses here and there, and it’s just not worth the effort for most people. The race to develop AI is intensifying, and it will be fascinating to see how the tech giants progress in the years to come.

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