The acronym “E-E-A-T,” stands for Experience, Expertise, Authoritativeness, and Trustworthiness.
Expertise: This refers to the level of knowledge and skill demonstrated by the content’s creators. Expertise can be determined by factors such as qualifications, education, experience, and recognition in the field. Content created by experts in a particular subject is more likely to be considered credible and valuable by both users and search engines.
Authoritativeness: Authoritativeness relates to the reputation and standing of the content’s creators and the website itself. Websites that are recognized as authoritative sources in their respective industries are more likely to rank higher in search results. Establishing authority may involve providing original research, having a strong online presence, and receiving backlinks from other reputable websites.
Trustworthiness: Trustworthiness refers to the reliability and honesty of the content and the website as a whole. Content that is accurate, factually correct, and transparent is deemed more trustworthy. Building trust may involve citing reputable sources, displaying clear contact information, and avoiding misleading or deceptive practices.