The 4Ps of marketing, also known as the marketing mix, are the core elements that businesses use to create a comprehensive marketing strategy. The 4Ps are Product, Price, Place, and Promotion. These elements help businesses understand how to position and promote their products or services in the
market effectively.
The 7Ps of marketing is an extension of the traditional 4Ps and includes additional elements that are particularly relevant in service-based industries. The 7Ps are Product, Price, Place, Promotion, People, Process, and Physical Evidence. The People aspect focuses on the employees delivering the service,
Process refers to the service delivery process, and Physical Evidence is the tangible elements that influence customer perception.
Also known as split testing, it is a method of comparing two variations of an email (A and B) to determine which performs better in terms of open rates, click-through rates, or conversions.
The written content or text of a print advertisement that conveys the message and value proposition to the audience.
The core of programmatic advertising, an automated media buying strategy, is an ad exchange. The ad exchange can be compared to a stock exchange, except instead of trading in financial assets, it deals in display ad impressions.
Additional pieces of information or call-to-action buttons that can be added to a digital ad, providing more context and increasing the ad’s visibility and engagement.
A group of advertising that are targeted towards the same keyword set is known as an ad group. One or more ad groups are included in each PPC campaign. Ads in an ad group are connected in some way.
A value used by search engines to determine the position of an ad in search results. Ad rank is influenced by factors like bid amount, ad quality, and expected click-through rate.
A form of influencer marketing where influencers promote a brand’s products or services and earn commissions for driving sales or leads through unique tracking links.
A marketing model that stands for Attention, Interest, Desire, and Action. It outlines the four steps a consumer goes through in the purchase decision-making process.
The process of collecting, measuring, analyzing, and interpreting data to gain insights and make data-driven decisions in marketing and other business areas.
The visible, clickable text within a hyperlink. Optimizing anchor text helps search engines understand the context and relevance of the linked page.
A method used to assign credit or value to various marketing touchpoints that contribute to a conversion or sale. Different attribution models (e.g., first-click, last-click, linear) provide different perspectives on marketing effectiveness.
Emails that are triggered and sent automatically based on predefined criteria, such as user actions, time-based triggers, or events. Automated emails include welcome messages, abandoned cart reminders, and birthday emails.
This refers to transactions and interactions that occur between two businesses. In B2B, one business sells products or services to another business. For example, a company selling software solutions to other companies.
This refers to transactions and interactions between a business and individual consumers. In B2C, businesses sell products or services directly to end-users. For example, a retail store selling clothes to individual customers.
Links from external websites that point to a specific webpage. Backlinks are an important ranking factor in search engines and can improve a website’s authority and visibility.
An online advertisement that often consists of both text and an image. A banner ad can be static or dynamic and is often supplied by an ad network or display network. It has a hyperlink and is meant to direct people to your landing page or website.
A resource used in sales and marketing that provides key information about a company’s products or services and compares them to competitors’ offerings.
The process of releasing a product to a limited group of users for testing and feedback before its official launch.
The process of increasing or decreasing bids for specific devices, locations, or times to optimize ad performance in PPC advertising.