5 Easy Ways to Successfully Scale Your Event Strategy
While scaling an event may seem daunting, a well-planned strategy that utilizes automation can lead to successful and impactful large-scale events.
The SMB Guide to Marketing Success in 2024
Let’s get down to the marketing plan for 2024. That starts with a deeper look at four basic elements—tech, people, strategy, and budget.
The Holy Grail of Marketing for Startups
With the dearth of information available, it can be pretty confusing for startups, especially those in the B2B tech space, to create a half-decent marketing strategy.
Demand Generation vs Lead Generation – The Marketing Perspective
Demand generation and lead generation are often used interchangeably. Apart from most experienced marketers, there is often confusion between the two strategies and what they entail. While they share a common goal – driving revenue – these two approaches are distinct in their methods and objectives.
Mastering AI Marketing: 5 Crucial Pitfalls to Sidestep
AI is a tool, not a replacement for human creativity and judgment. Don’t make the mistake of letting AI run your marketing campaigns on autopilot without human oversight.
In The Content is King World, Where Does Content Strategy Stand?
With AI available everywhere, content is being published at record rates. However, the Gurus out there still caution on developing the right content for the right audience at the right time using the right channels.
Hiring the Right Marketing Leader for Your Company
What to look for in the next marketing leader you hire
Navigating the Multi-Channel Maze with MarTech
Reaching the customers at the right moment is a top priority for marketers. It’s also a struggle. Multi-channel marketing offers a way out by enabling you to engage with customers on their preferred medium or channel.
Maximizing Digital Marketing Impact: The Importance of Market Research
In the ever-evolving landscape of marketing and business, one thing remains constant– the need for market research. It is undoubtedly an integral part of any marketing activity, especially a well-rounded digital marketing plan. Perhaps that’s the reason why market research can also be an overwhelming exercise. Keeping your fingertip on the pulse of your consumer […]
Creating Killer Campaigns: The STIC Framework for Success
The STIC framework can help you take your campaigns from blah to brilliant!