It’s a digital world where influencer marketing has emerged as the secret sauce for brand success. However, navigating this landscape demands a savvy approach.
With the dearth of information available, it can be pretty confusing for startups, especially those in the B2B tech space, to create a half-decent marketing strategy.
Setting SMART goals in marketing is not just about defining what you want to achieve; it’s about ensuring that these goals are structured in a way that makes them actionable and effective.
Startups are popping up left and right, making it crucial to stand out. A unique brand identity is your ticket to becoming the purple cow in a field of brown cows.
Demand generation and lead generation are often used interchangeably. Apart from most experienced marketers, there is often confusion between the two strategies and what they entail. While they share a common goal – driving revenue – these two approaches are distinct in their methods and objectives.
AI is a tool, not a replacement for human creativity and judgment. Don’t make the mistake of letting AI run your marketing campaigns on autopilot without human oversight.
Moment marketing is a powerful tool in the modern marketer’s arsenal. It offers the potential for virality and deep audience engagement. However, with great power comes great responsibility.
The debate between brand and performance marketing is not an either-or scenario. Savvy marketers recognize the value of balancing these objectives to create a well-rounded, resilient, and profitable marketing strategy.
With AI available everywhere, content is being published at record rates. However, the Gurus out there still caution on developing the right content for the right audience at the right time using the right channels.