5 Easy Ways to Successfully Scale Your Event Strategy
While scaling an event may seem daunting, a well-planned strategy that utilizes automation can lead to successful and impactful large-scale events.
Exploring the 4 Ps of Marketing
The four Ps—product, price, place, and promotion—act as a foundational framework for marketing success.
Why the CMO Role is Going Through a Rough Phase
Over the past decade, the marketing domain has witnessed a significant broadening of its scope. Today’s ‘Modern CMO’ is not just a brand visionary and a product marketing guru but is also adept in emerging fields such as data science, marketing technology (Martech), and lifecycle marketing.
Are Marketers Bad at Numbers?
Understanding the red flags of bad data should lead marketers to enhance their internal systems, particularly identity resolution tools.
Good Content or Not? Here’s How to Tell
Measuring content quality is challenging due to the myriad factors involved. However, remember that quality content should be helpful, relevant, and aligned with business goals.
SMART Goals: The Startup Marketer’s Blueprint for Success
Setting SMART goals in marketing is not just about defining what you want to achieve; it’s about ensuring that these goals are structured in a way that makes them actionable and effective.
Making Moments Matter: Harnessing Trends for Brand Success
Moment marketing is a powerful tool in the modern marketer’s arsenal. It offers the potential for virality and deep audience engagement. However, with great power comes great responsibility.
The Rising Role of Social Media in Market Research
The world of market research is evolving, with social media playing a pivotal role in shaping its future. As marketers, the opportunity lies in harnessing this powerhouse while navigating its intricacies with a discerning eye.
Navigating the Multi-Channel Maze with MarTech
Reaching the customers at the right moment is a top priority for marketers. It’s also a struggle. Multi-channel marketing offers a way out by enabling you to engage with customers on their preferred medium or channel.